Who Went Where (WWW) – Results

The results for the 2021 WWW survey are out! Find more details in the 2021 WWW Final Report.

For the last 17 years, the American Marketing Association’s Doctoral Special Interest Group (AMA DocSIG) has surveyed students who are in the job seeking stage of their doctoral programs. Based on their responses, we compile a report that describes the current job market. Reports from 2003 through 2020 can be downloaded from the AMA DocSIG website (docsig.org).

Despite the disruption in the job market due to the pandemic in late 2019-2021, we encouraged students to provide as much information in their job search process. As such, information summarized in the 2020-2021 report may vary significantly from past reports.

Our survey consisted of two parts: Part 1 was a brief survey where we asked for the candidate’s name, PhD granting institution, and hiring institution. Information in Part 1 of the survey was collected through a separate, redirected survey to ensure anonymity and confidentiality from information sensitivity in Part 2 of the survey. Part 2 gathered information regarding the candidate’s job market experience, teaching experience, number of publications, salary, etc. Part 2 was completely anonymous.

Survey participation was solicited via repeated recruitment announcements through the AMA DocSIG and ELMAR listservs, and DocSIG social media platforms (i.e., Facebook and LinkedIn).

The surveys were designed and administered by Cheryl-lyn Ngoh and Xiaowei Guo from Kent State University. We would like to thank our volunteer review team for their feedback and suggestions as we continue to improve the Who Went Where (WWW) survey and report. If you have any questions about the survey, please contact Cheryl-lyn Ngoh (cngoh1@kent.edu).

The Who Went Where report is a highly anticipated document that AMA DocSIG is proud to present. To check out previous reports, please see below.

2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003