AMA DocSIG Mentorship Award

Congratulations to Dr. Alex Zablah (University of Tennessee) on winning the 2024 “Mathew Joseph” DocSIG Mentorship Award. The award will be presented at the 2024 Winter AMA Academic Conference during the DocSIG Mentor’s breakfast session. We want to thank the DocSIG community for the numerous nominations and Dr. Matthew Joseph for sponsoring the 2024 award.


Dr. Maura Scott is the Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing at Florida State University (Ph.D. Arizona State University). Her research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable and marginalized populations. Dr. Scott was the recipient of the 2023 AMA DocSIG Mentorship Award and the 2021 Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence.


The recipient of the 2021 AMA DocSIG Mentorship Award is Dr. Mark B. Houston. Dr. Houston has been a strong supporter of AMA DocSIG and a wonderful mentor to doctoral students. Congratulations, Dr. Mark Houston!

Dr. Mark Houston

Dr. Mark Houston is the Eunice and James L. West Chair in Marketing at the Neeley School of Business, Texas Christian University. He is currently Editor of the Journal of the Academy of Marketing Science and serves on the Editorial Board of several leading journals. His current research interests include entertainment product success, innovation and technology management, product development, and channels and relationship marketing. He was awarded the 2019 Louis Stern Award for impactful research and has published over sixty journal articles. He has also served on the Executive Committee of the AMA Academic Council (2010-2014), and has been closely involved with leading doctoral consortiums and AMA DocSIG activities.