When I applied to be a part of the DocSIG Executive Board two years ago, I had no idea how positively it would impact my life. Over the past couple of years, DocSIG has planned and implemented a variety of well-attended conference programs, including pre-conference symposia, networking breakfasts, special sessions, and dinner socials. We have also significantly increased our online presence, completely revamping our website, and growing our Facebook and Twitter engagement by leaps and bounds. I’ve had tremendous experiences as Chair Elect and as Chair, much due to the wonderful people I’ve had the privilege to meet and work with along the way.
To my fellow board members over the past couple of years – Scott Cowley, Hillary Mellema, Christopher Ling, Robert Allen King, Keith Smith, Ryan Langan, Rebecca Dingus, Paul Mills, Liwu Hsu, Lei Song, Stephen Hampton, and Aaron Gleiberman – thank you for all of your hard work; it was a true pleasure to work with each of you. Special thanks to Kimberly Whitler for her mentorship along the way, to Jennifer Martinez Hutchins for initially encouraging me to apply for what ended up being an incredibly rewarding experience, and to the AMA staff, especially Matt Weingarden, Bill Stanton, and Lynn Reyes-Brown, who have been so helpful and such a pleasure to work with. Thank you to the many faculty members who supported our programs as mentors; your participation and insights offered great value to our attendees. Finally, thank you to the marketing doctoral student community for supporting our conference programming, networking opportunities, and online resources; DocSIG would not be possible without your continued support.
As DocSIG transitions to new leadership, with Scott Cowley as the new Chair and Brian Taillon as the new Chair Elect on September 1, 2014, I look forward to its continued success and growth. DocSIG is a unique organization that offers great opportunities to the marketing academic community, and I’m very proud to have been a part of it.
The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG offers opportunities for students to develop professional skills and seeks to provide a supportive and friendly environment for students of marketing to interact. Alexa Fox is a Marketing Ph.D. Candidate at the University of Memphis. Her research interests include digital marketing, neuromarketing, online reviews, and online privacy.