DocSIG is proud to collaborate with our distinguished faculty ambassadors, Prof. Amber Epp, Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business and Associate Editor for the Journal of Marketing and Prof. Katrijn Gielens, Professor of Marketing at Tilburg University’s School of Economics and Management, Editor-in-Chief of the Journal of Retailing, and Associate Editor at the Journal of Marketing to make this event a success for doctoral students.
Amber Epp is an Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business. Amber’s research advances an interdisciplinary perspective of the relationship between family and the marketplace. In particular, she studies how families evaluate and make sense of their choices within the broader cultural context. Her work has been published in Journal of Consumer Research, Journal of Marketing, Journal of Service Research, Journal of Retailing, and she has co-authored book chapters on qualitative data analysis, family consumption behavior, and assemblage theory. She also serves as an Associate Editor for the Journal of Marketing, sits on the editorial review boards for JCR, JPPM, and JSR, and serves on the AMA Academic Council.
Katrijn Gielens is Professor of Marketing at Tilburg University’s School of Economics and Management. Her research bridges marketing strategy, retailing, and quantitative modeling to uncover how firms create and sustain advantage through branding, channel design, and retail innovation. Her work has appeared in journals such as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Retailing and the International Journal of Research in Marketing. She currently serves as Editor-in-Chief of the Journal of Retailing and Associate Editor at the Journal of Marketing.