AMA DocSIG Scholarly Insights works with the Journal of Marketing Research (JMR) and recruits doctoral students to interview the authors of recent publications. Doctoral students have a unique opportunity to connect with top researchers in the field of marketing, gather deeper insights into recently published articles, and prepare a summary article of their findings. Previous blog posts are available here (https://www.ama.org/article-types/jmr-scholarly-insights/).
This spring, we are looking for authors to cover the following articles:
Cause-Related Marketing as Sales Promotion by Christina Schamp, Mark Heitmann, Yuri Peers, and Peter S.H. Leeflang (https://journals.sagepub.com/doi/full/10.1177/00222437231200807)
Neural signals of video advertisement liking: Insights into psychological processes and their temporal dynamics by Hang-Yee Chan, Maarten A.S. Boksem, Vinod Venkatraman, Roeland C.
Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts (https://journals.sagepub.com/doi/full/10.1177/00222437231194319)
Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy by Szu-chi Huang, Michal Maimaran, and Daniella Kupor (https://journals.sagepub.com/doi/10.1177/00222437241237483)
Regulating Digital Piracy Consumption by Jieteng Chen, Yuetao Gao, and T. Tony Ke (https://journals.sagepub.com/doi/10.1177/00222437241256372)
You can either sign up on your own and another person will sign up to become your partner OR if you have a colleague with whom you would like to work, feel free to recruit them to work with you.
Priority is given to AMA DocSIG members – that is, you have a valid AMA membership with Doctoral Students as Special Interest Group. If you have questions about this, please email our chair Julia van de Sandt at docsig.ama@gmail.com.
If you are interested in any of the articles and want to write a blog post, please write your name next to the article in the Google Sheet here:
https://docs.google.com/spreadsheets/d/1wFA7UxnToS0WfWUBr-5Ri1EnIY5-Vlb5YnpkhqhCgoY/edit?pli=1&gid=628161638#gid=628161638
If none of the articles pique your interest but you would like to participate in this project, please look out for our next call for participation in May.
We look forward to working with you and wish everyone a great day!
Feel free to contact trhe Scholarly Insights team with questions at Sameed Khan Sameed_Khan@uml.edu or Daria Koksal dko005@email.latech.edu.