The Better Marketing for a Better World (BMBW) initiative promotes research and teaching on how marketing can enhance lives, support livelihoods, and strengthen society. The BMBW Special Issue of the Journal of Marketing served to launch the BMBW initiative. Work has continued on the teaching and research fronts in the ensuing years.
To help educators bring these ideas into the classroom, we have launched a Teaching Resources page featuring slides, cases, exercises, assignments, and videos, suitable for undergrad, MBA/MS, and PhD courses across all teaching formats.
We invite you to explore these materials and contribute your own to grow the BMBW curriculum.
• Access and share BMBW teaching resources ( https://www.bmbw.org/teaching/)
• Do you have questions about the teaching materials, feel free to contact Nita Umashankar, Rui (Juliet) Zhu, or Christine Moorman
• Explore the full BMBW initiative ( https://www.bmbw.org/)
• Are you a BMBW member? Check here ( https://www.bmbw.org/our-members/) and if not, e-mail contact@bmbw.org.