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Call For Submissions: 2014 John A. Howard / AMA Doctoral Dissertation Award

Call for Submissions for the
John A. Howard/AMA Doctoral Dissertation Award
Submissions Due: October 15, 2014
Recognizing Excellent Marketing Dissertations for Over 50 Years


Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between October 1, 2013 and September 30, 2014, are invited to enter the annual John A. Howard/AMA Doctoral Award Competition. Graduates from doctoral programs in any part of the world are invited to participate.

The Award and its History

In 1960, the AMA invited top doctoral candidates to present their papers at the annual Marketing Educators’ Conference. In 1967, this recognition process was formalized with the establishment of the Doctoral Dissertation Awards.

The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.

John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, and consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.

Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, “John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he was always eager to learn, challenge, and innovate new concepts and perspectives.”

For a list of previous winners of the John A. Howard/AMA Doctoral Dissertation Award, please visit

Selection Criteria

A team of reviewers will be appointed by the award co-chairs, Professors Klaus Wertenbroch (INSEAD, Europe Campus) and Susan Fournier (Boston University School of Management) to review the submissions. A double-blind review procedure will be followed to review the papers based on the following criteria:

  • Importance of the research question/issue to marketing
  • Conceptual rigor
  • Methodological rigor and technical competence in the execution of the research
  • Value of the findings in contributing to knowledge in marketing
  • Value of the findings to marketing practitioners and other stakeholders
  • Originality of the research

Authors will be notified in mid-January regarding the status of their submission.  Winner(s) will be recognized at the 2015 AMA Winter Marketing Educators’ Conference on February 14, 2015 in San Antonio, Texas.

Submission Details (Due date: October 15, 2014)

The submission should describe the research questions/issues, propositions and/or formal hypotheses (if appropriate to the method), relevant literature, data, research and analytic methods, findings, limitations of the study, conclusions, the contributions of the study for theory and practice, and suggestions for future research. The literature background, design, methods, analysis, and findings should be presented in enough detail and clarity to provide a theoretical grounding for the study and to allow the proper assessment of its methodology and findings.

When printed, the submission must be no more than 30 double-spaced pages in 12-point type; this limit is inclusive of all pages (e.g., text, references, figures, tables, and appendices). The manuscript guidelines for the Journal of Marketing should be used as a style guide. Submissions beyond the page limit or inconsistent with the style guidelines will not be sent out for review.

Authors should submit their manuscripts electronically as email attachments (one file only) in MS Word to Professors Klaus Wertenbroch and Susan Fournier by way of Julie Schnidman, Foundation Manager at The letter to the award co-chairs (see below) must be included in the email message itself.

Please note that the single file submission must be complete (text, references, figures, tables) and shared as one file only. We cannot accept submissions sent as multiple file attachments or with incomplete information. Please do not mail hard copies.

Because the review process will be double-blind, candidates making submissions should not include author names and schools on the paper itself.

The accompanying email letter to the co-chairs should include all of the following information: author’s name, telephone numbers, fax number, e-mail address, telephone number, the school awarding the degree, the date the dissertation defense was successfully completed, the name of the faculty member(s) chairing the dissertation committee, and the candidate’s current and future positions.

If you have any questions about the competition, please contact:

Klaus Wertenbroch

Professor of Marketing at INSEAD, Europe Campus

Susan Fournier

Professor of Marketing, Questrom Professor in Management, and Faculty Director of the MBA Program at Boston University

Mathew Joseph Emerging Scholar Award Winner

DocSIG is pleased to announce Jeffrey P. Boichuk, University of Houston, as the winner of the inaugural Mathew Joseph Emerging Scholar Award. This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline. “The collegiality in marketing academia never fails to amaze me; thank you, Dr. Joseph, for making this award possible. Also, I would be remiss if I did not acknowledge Drs. Bulent Menguc and Mike Ahearne, my masters and PhD supervisors, respectively. If I ever emerge, it will be because of them,” says Boichuk.

Dr. Mathew Joseph created this award to help a doctoral student receive credit and recognition for their work. He says, “I have been blessed in so many ways so I decided to give back in a small way. My goal is to slowly increase the cash award every year. Thanks for your [DocSIG] help in making this happen.”

The faculty panel also selected two honorable mention winners: Michelle Andrews, Temple University, and Silvia Bellezza, Harvard University.

Applications were evaluated by a panel of three marketing scholar judges. The award funding and plaque will be presented at the Doctoral and Newcomers’ Breakfast at Summer AMA in San Francisco. All are encouraged to attend the event for a great opportunity to network with longtime conference attendees and other doctoral students while enjoying a complimentary breakfast.

“DocSIG is pleased to be able to offer this opportunity to its members. We hope it can help support their research efforts and encourage them to continue to work hard in their doctoral programs,” says Alexa Fox, DocSIG Chair.

Please stay tuned to the DocSIG blog, Facebook, and Twitter for details on how to apply for the next Mathew Joseph Emerging Scholar Award. Again, congratulations to our winners!

Open DocSIG Leadership Positions for 2014-2015


DocSIG has a couple of openings for leadership roles for the 2014-2015 school year. These roles will allow you to expand your professional network of students and professors and contribute meaningfully to the academic community. The term for officers begins September 1, 2014.
If you are interested in applying for either of these positions, please send an e-mail to by Tuesday, July 15, specifying which position(s) you’re interested in and a few words explaining your interest.
Scott Cowley
Arizona State University


1.  Chair Elect
·  Work closely with the DocSIG Chair and members of the DocSIG leadership team to (1) develop and execute quality programs and networking opportunities at the Summer and Winter AMA conferences, and (2) assist in communicating these opportunities to doctoral students.
·  Coordinate with other DocSIG officers about the responsibilities involved in their roles.
Time commitment:
·  Two-year commitment to DocSIG (September 1, 2014 – September 1, 2016).  The nominated candidate will serve as Chair Elect in the first year, followed by an appointment as Chair of DocSIG in the second year.
·  The Chair Elect and Chair play key roles in planning DocSIG events at the Winter and Summer American Marketing Association conferences. As such, it is suggested that the nominated candidate attends the Winter and Summer AMA conferences. Some travel funding is provided by the American Marketing Association.
·      The position of Chair Elect is a high-visibility position allowing the officer the chance to meet students and faculty and work with AMA representatives in planning student events.


2.  Vice Chair of Information
·  Work with the Chair and other officers to expand the value provided by DocSIG online.
– Help coordinate the creation of new knowledge resources to aid current and future PhD students and coordinate with the Vice Chair of Communication to market these resources.
– Contribute to DocSIG’s social media presence if desired.
Time commitment:
–  Weekly time commitment depends on specific projects, but should be manageable
– One-year commitment to DocSIG (September 1, 2014 – September 1, 2015).
·      This Vice Chair position allows the officer to network with faculty, students, and AMA through collaboration on DocSIG’s information resources. It includes editorial control over DocSIG’s content strategy.

Summer AMA 2014 Events

Mark your calendars! DocSIG is offering five exciting events for doctoral students in San Francisco:

PhD Project/DocSIG Lunch and Pre-AMA Conference
Friday, August 1, 2014, 12:15 PM
Palace Hotel (DocSIG is meeting at 12 PM in the San Francisco Marriott Marquis lobby to walk over)

DocSIG members are invited to attend the PhD Project’s pre-AMA student conference and lunch. Registration for the lunch is required, but attendance to other sessions is voluntary. Please RSVP no later than July 25, 2014.

DocSIG/Higher Ed SIG Dinner Social
Friday, August 1, 2014, 7:30 PM
Restaurant TBD (will be within close walking distance to San Francisco Marriott Marquis)

Get to know your colleagues in a relaxed atmosphere. A portion of each attendee’s bill will be covered by a gracious donation from the Higher Ed SIG. Please RSVP no later than July 25, 2014.
Update (July 22, 2014): Just several spots remain. Don’t miss out!

Doctoral and Newcomers’ Breakfast
Saturday, August 2, 2014, 7:30-8:30 AM
San Francisco Marriott Marquis (exact room TBD)

An event to welcome first-time conference attendees to AMA. New attendees will have a chance to talk with track chairs and other friendly AMA members about marketing research and marketing education. Breakfast will be provided for attendees. Please RSVP at no later than July 25, 2014.
Special Session: The Changing Landscape of the Marketing Academic Job Market
Saturday, August 2, 2014, 3:45-5:15 PM
San Francisco Marriott Marquis (Salon 11)

A distinguished panel will provide perspectives on how technology is transforming the academic job market. The session will conclude with a review of the most recent Who Went Where survey and an early happy hour sponsored by Interfolio. No RSVP is required.

DocSIG/Global SIG Joint Reception
Saturday, August 2, 2014, 5:15-6:30 PM
San Francisco Marriott Marquis (Salon 11)

Stick around after the special session to continue conversations and network with colleagues at a reception generously funded by the Global SIG. No RSVP is required.

MMA Doc Student Teaching Consortium – a couple spaces still available

Although the priority deadline to apply for the consortium (May 23, 2014) has passed we do still a couple of spots open – a larger meeting room allowed us to broaden the consortium. If you had planned for your advisor to send in a nomination on your behalf there is still an opportunity to do so (until we reach room capacity).

The AxcessCapon Doctoral Student Teaching Consortium at the MMA Fall Educators’ Conference – this is held concurrently with the conference on Wednesday and Thursday afternoon – details attached. The Marketing Management Association Fall Educators’ Conference will be held September 17-19, 2014 in San Antonio. This conference focuses on research and new developments in teaching marketing, a great fit for those interested in developing teaching skills as part of a complete candidate package.

Full conference information can be found on the conference website, The $120 full-time student conference registration fee (paid by August 1, 2014) includes dinner on Wed and Thurs as well as lunch on Thurs and Friday. The conference hotel rate is $129 per night for single through quad occupancy.

Reminder: Who Went Where Survey Deadline is May 31

Doctoral candidates and graduates in the marketing discipline who were on the job market during the AMA 2013 Summer Marketing Educators Conference are requested to fill out the Annual AMA DocSIG Who Went Where? Survey by May 31, 2014.

This survey is for all recently hired doctoral candidates and graduates. For more than ten years, this survey has provided marketing doctoral programs and students with a snapshot of the job market. The results from this survey will be presented at the American Marketing Association 2014 Summer Marketing Educators Conference.

Responses are confidential and results are reported in aggregate. Sharing your name and placement with us is left to your discretion and is not required to complete the survey. Please click on the following link to participate:

Thank you in advance for your participation. Questions about the Who Went Where? survey can be directed to Hillary Mellema, Vice-Chair of Research, DocSIG, or Paul Mills, Assistant Vice Chair of Research

Previous years’ reports can be found at

Best Regards,

Hillary Mellema and Paul Mills

Please Complete the Who Went Where Survey 2014

Doctoral candidates and graduates in the marketing discipline who were on the job market during the AMA 2013 Summer Marketing Educators Conference are requested to fill out the Annual AMA DocSIG Who Went Where Survey.

This survey is for all recently hired doctoral candidates and graduates. For more than ten years, this survey has provided marketing doctoral programs and students with a snapshot of the job market. The results from this survey will be presented at DocSIG’s “Changing The Changing Landscape of the Marketing Academic Job Market” special session, Saturday, August 2, 3:45-5:15 PM at American Marketing Association 2014 Summer Marketing Educators Conference.

Responses are confidential and results are reported in aggregate. Sharing your name and placement with us is left to your discretion and is not required to complete the survey. Please click on the following link by May 31, 2014 to participate:

Thank you in advance for your participation. Questions about the Who Went Where? survey can be directed to Hillary Mellema, Vice-Chair of Research, DocSIG at, or Paul Mills, Assistant Vice Chair of Research at

Previous years’ reports can be found at