AMA Transitions Guide: Navigating the Progression from Doctoral Student to Marketing Professor is a resource designed to provide an overview of the traditional job preparation and placement process in marketing. It includes codified standard practices (and best practices) that address areas such as:
- Job search
- C.V. and packet organization
- Summer AMA interviews
- Fly-outs and research presentations
- Negotiating offers
- Preparing for success as a new faculty member
We encourage students and departments to take advantage of this new resource. We also extend our sincere thanks to Lynn Brown-Reyes at the American Marketing Association, editors, designers, DocSIG officers, and the faculty who contributed their experience and expertise toward the compilation of this guide:
Ali Besharat, University of Denver
Laurel Cook, West Virginia University
Andrea Dixon, Baylor University
Dave Hardisty, University of British Columbia
Conor Henderson, University of Oregon
Ronald Hill, Villanova University
Mark Houston, Texas Christian University
Ginger Killian, University of Central Missouri
Son Lam, University of Georgia
Cait Lamberton, University of Pittsburgh
Kristy McManus, University of Wisconsin-LaCrosse
Dave Norton, University of Connecticut
Ethan Pew, Stonybrook University
Teresa Preston, University of Arkansas
Jessica Rixom, Florida International University
Jim Salas, Pepperdine University
Robin Soster, University of Arkansas
Clay Voorhees, Michigan State University
Jeremy Wolter, Auburn University
Marie Yeh, Loyola Maryland University
César Zamudio, Kent State University
Hard copies of the guide will be available at the AMA Winter Educators’ Conference in San Antonio and at subsequent AMA conferences.
When I applied to be a part of the DocSIG Executive Board two years ago, I had no idea how positively it would impact my life. Over the past couple of years, DocSIG has planned and implemented a variety of well-attended conference programs, including pre-conference symposia, networking breakfasts, special sessions, and dinner socials. We have also significantly increased our online presence, completely revamping our website, and growing our Facebook and Twitter engagement by leaps and bounds. I’ve had tremendous experiences as Chair Elect and as Chair, much due to the wonderful people I’ve had the privilege to meet and work with along the way.
To my fellow board members over the past couple of years – Scott Cowley, Hillary Mellema, Christopher Ling, Robert Allen King, Keith Smith, Ryan Langan, Rebecca Dingus, Paul Mills, Liwu Hsu, Lei Song, Stephen Hampton, and Aaron Gleiberman – thank you for all of your hard work; it was a true pleasure to work with each of you. Special thanks to Kimberly Whitler for her mentorship along the way, to Jennifer Martinez Hutchins for initially encouraging me to apply for what ended up being an incredibly rewarding experience, and to the AMA staff, especially Matt Weingarden, Bill Stanton, and Lynn Reyes-Brown, who have been so helpful and such a pleasure to work with. Thank you to the many faculty members who supported our programs as mentors; your participation and insights offered great value to our attendees. Finally, thank you to the marketing doctoral student community for supporting our conference programming, networking opportunities, and online resources; DocSIG would not be possible without your continued support.
As DocSIG transitions to new leadership, with Scott Cowley as the new Chair and Brian Taillon as the new Chair Elect on September 1, 2014, I look forward to its continued success and growth. DocSIG is a unique organization that offers great opportunities to the marketing academic community, and I’m very proud to have been a part of it.
The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG offers opportunities for students to develop professional skills and seeks to provide a supportive and friendly environment for students of marketing to interact. Alexa Fox is a Marketing Ph.D. Candidate at the University of Memphis. Her research interests include digital marketing, neuromarketing, online reviews, and online privacy.
Call for Submissions for the
John A. Howard/AMA Doctoral Dissertation Award
Submissions Due: October 15, 2014
Recognizing Excellent Marketing Dissertations for Over 50 Years
Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between October 1, 2013 and September 30, 2014, are invited to enter the annual John A. Howard/AMA Doctoral Award Competition. Graduates from doctoral programs in any part of the world are invited to participate.
The Award and its History
In 1960, the AMA invited top doctoral candidates to present their papers at the annual Marketing Educators’ Conference. In 1967, this recognition process was formalized with the establishment of the Doctoral Dissertation Awards.
The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.
John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, and consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.
Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, “John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he was always eager to learn, challenge, and innovate new concepts and perspectives.”
For a list of previous winners of the John A. Howard/AMA Doctoral Dissertation Award, please visit http://www.themarketingfoundation.org/howard_recipients.html.
A team of reviewers will be appointed by the award co-chairs, Professors Klaus Wertenbroch (INSEAD, Europe Campus) and Susan Fournier (Boston University School of Management) to review the submissions. A double-blind review procedure will be followed to review the papers based on the following criteria:
- Importance of the research question/issue to marketing
- Conceptual rigor
- Methodological rigor and technical competence in the execution of the research
- Value of the findings in contributing to knowledge in marketing
- Value of the findings to marketing practitioners and other stakeholders
- Originality of the research
Authors will be notified in mid-January regarding the status of their submission. Winner(s) will be recognized at the 2015 AMA Winter Marketing Educators’ Conference on February 14, 2015 in San Antonio, Texas.
Submission Details (Due date: October 15, 2014)
The submission should describe the research questions/issues, propositions and/or formal hypotheses (if appropriate to the method), relevant literature, data, research and analytic methods, findings, limitations of the study, conclusions, the contributions of the study for theory and practice, and suggestions for future research. The literature background, design, methods, analysis, and findings should be presented in enough detail and clarity to provide a theoretical grounding for the study and to allow the proper assessment of its methodology and findings.
When printed, the submission must be no more than 30 double-spaced pages in 12-point type; this limit is inclusive of all pages (e.g., text, references, figures, tables, and appendices). The manuscript guidelines for the Journal of Marketing should be used as a style guide. Submissions beyond the page limit or inconsistent with the style guidelines will not be sent out for review.
Authors should submit their manuscripts electronically as email attachments (one file only) in MS Word to Professors Klaus Wertenbroch and Susan Fournier by way of Julie Schnidman, Foundation Manager at email@example.com. The letter to the award co-chairs (see below) must be included in the email message itself.
Please note that the single file submission must be complete (text, references, figures, tables) and shared as one file only. We cannot accept submissions sent as multiple file attachments or with incomplete information. Please do not mail hard copies.
Because the review process will be double-blind, candidates making submissions should not include author names and schools on the paper itself.
The accompanying email letter to the co-chairs should include all of the following information: author’s name, telephone numbers, fax number, e-mail address, telephone number, the school awarding the degree, the date the dissertation defense was successfully completed, the name of the faculty member(s) chairing the dissertation committee, and the candidate’s current and future positions.
If you have any questions about the competition, please contact:
Professor of Marketing at INSEAD, Europe Campus
Professor of Marketing, Questrom Professor in Management, and Faculty Director of the MBA Program at Boston University
DocSIG is pleased to announce Jeffrey P. Boichuk, University of Houston, as the winner of the inaugural Mathew Joseph Emerging Scholar Award. This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline. “The collegiality in marketing academia never fails to amaze me; thank you, Dr. Joseph, for making this award possible. Also, I would be remiss if I did not acknowledge Drs. Bulent Menguc and Mike Ahearne, my masters and PhD supervisors, respectively. If I ever emerge, it will be because of them,” says Boichuk.
Dr. Mathew Joseph created this award to help a doctoral student receive credit and recognition for their work. He says, “I have been blessed in so many ways so I decided to give back in a small way. My goal is to slowly increase the cash award every year. Thanks for your [DocSIG] help in making this happen.”
The faculty panel also selected two honorable mention winners: Michelle Andrews, Temple University, and Silvia Bellezza, Harvard University.
Applications were evaluated by a panel of three marketing scholar judges. The award funding and plaque will be presented at the Doctoral and Newcomers’ Breakfast at Summer AMA in San Francisco. All are encouraged to attend the event for a great opportunity to network with longtime conference attendees and other doctoral students while enjoying a complimentary breakfast.
“DocSIG is pleased to be able to offer this opportunity to its members. We hope it can help support their research efforts and encourage them to continue to work hard in their doctoral programs,” says Alexa Fox, DocSIG Chair.
The INFORMS Society for Marketing Science (ISMS) is pleased to announce its annual ISMS 2014 Doctoral Dissertation Proposal Competition. ISMS seeks proposals relevant to marketing science, theory, and practice. For more information please see the proposal website here.
CALL FOR APPLICATIONS
Mark your calendars! DocSIG is offering five exciting events for doctoral students in San Francisco:
PhD Project/DocSIG Lunch and Pre-AMA Conference
Friday, August 1, 2014, 12:15 PM
Palace Hotel (DocSIG is meeting at 12 PM in the San Francisco Marriott Marquis lobby to walk over)
DocSIG members are invited to attend the PhD Project’s pre-AMA student conference and lunch. Registration for the lunch is required, but attendance to other sessions is voluntary. Please RSVP no later than July 25, 2014.
DocSIG/Higher Ed SIG Dinner Social
Friday, August 1, 2014, 7:30 PM
Restaurant TBD (will be within close walking distance to San Francisco Marriott Marquis)
Get to know your colleagues in a relaxed atmosphere. A portion of each attendee’s bill will be covered by a gracious donation from the Higher Ed SIG. Please RSVP no later than July 25, 2014.
Update (July 22, 2014): Just several spots remain. Don’t miss out!
Doctoral and Newcomers’ Breakfast
Saturday, August 2, 2014, 7:30-8:30 AM
San Francisco Marriott Marquis (exact room TBD)
An event to welcome first-time conference attendees to AMA. New attendees will have a chance to talk with track chairs and other friendly AMA members about marketing research and marketing education. Breakfast will be provided for attendees. Please RSVP at no later than July 25, 2014.
Special Session: The Changing Landscape of the Marketing Academic Job Market
Saturday, August 2, 2014, 3:45-5:15 PM
San Francisco Marriott Marquis (Salon 11)
A distinguished panel will provide perspectives on how technology is transforming the academic job market. The session will conclude with a review of the most recent Who Went Where survey and an early happy hour sponsored by Interfolio. No RSVP is required.
DocSIG/Global SIG Joint Reception
Saturday, August 2, 2014, 5:15-6:30 PM
San Francisco Marriott Marquis (Salon 11)
Stick around after the special session to continue conversations and network with colleagues at a reception generously funded by the Global SIG. No RSVP is required.
Although the priority deadline to apply for the consortium (May 23, 2014) has passed we do still a couple of spots open – a larger meeting room allowed us to broaden the consortium. If you had planned for your advisor to send in a nomination on your behalf there is still an opportunity to do so (until we reach room capacity).
Full conference information can be found on the conference website, http://www.mmaglobal.org/