Thank You for a Successful 2018 Winter AMA!

The 2018 Winter AMA conference DocSIG events were a success! Thank you to everyone that was able to attend!

A special thanks to the professors that attended and networked with the students! To name a few: Mark Houston, TCU; V. Kumar, GSU; Jag Sheth, Emory; BIll Locander, Loyola; Kersi Antia, Western University; Hui Feng, Iowa State; Jeff Inman, University of Pittsburgh; Aditya Gupta, Iowa State; Maura Scott, Florida State; Ju-Yeon Lee, Iowa State; Sterling Bone, Utah State and so many more. It is thanks to the generosity of your time that make our events a success!

Also, thank you to the Teaching and Learning SIG for teaming up with DocSIG for the Saturday evening reception. We had a great group of students attend from all over the world!

We look forward to seeing you at the 2018 Summer AMA in Boston!

Chair – Ashley Goreczny

Chair-Elect – Verónica Martín Ruiz

2018 Winter AMA Conference

Winter AMA is around the corner!

Here are our two Winter AMA Conference events!

1. Winter AMA Mentor Networking Breakfast – FREE

Saturday, February 24, 2018 from 7AM-8AM (Room Location: Gallery 1st Floor)

Take advantage of the opportunity to network with 12-15 faculty members from around the world! At this event, you can receive advice about research, job market preparations, and life as a professor.  This breakfast is an invaluable way to network with faculty in a relaxed atmosphere. Faculty mentors are from all research areas and are at various stages of their career.

We have setup an Evenbrite page for you to sign up and secure your place for the breakfast. The first 35 students to register will get tickets, so please reserve your FREE ticket for the event through the following link ASAP:

2. SIG Reception – FREE

Saturday, February 24, 2017 from 5PM-6PM (5th Floor: Look for the Teaching and Learning SIG Reception Room)

Come out to network with professors and fellow students (after presentations have wrapped up for the day)! Drinks and light appetizers will be served. This event is FREE to you and does not require registration. DocSIG is partnering with the Teaching and Learning SIG for this reception.

We are looking forward to seeing you!

After Winter AMA, be sure and check back for updates regarding the Mathew Joseph Award! 

Call for Applications: Dr. Mathew Joseph Emerging Scholar Award

Mathew Joseph Emerging Scholar Award

The American Marketing Association’s Doctoral Student Special Interest Group (DocSIG) welcomes applications for the Matthew Joseph Emerging Scholar Award. This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

  • Be a doctoral student or candidate in marketing in good standing at an AACSB university.
  • Demonstrated research productivity (e.g., presented a conference paper, published a peer-reviewed paper). Doing such at an AMA conference or journal is plus.
  • Be a member of the American Marketing Association (AMA) at the time of application.

Applications must be in one pdf document including:

    1. Cover letter as to why the nominee would be an ideal recipient of the emerging scholar award, including a statement regarding his/her personal research stream.
    2. Current curriculum vitae (including a record of publications).
    3. (Self-nominees only): One signed recommendation letter from your dissertation chair or a tenured faculty to attest to the nominee’s research impact and contribution to scholarship.

All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Tuesday, May 31, 2016 at 5:00 PM EST. To apply, please email one pdf document to

Please contact Brian Taillon ( or Matthew Lunde ( with any questions.

The winner will receive a plaque and award of $250 at the 2016 AMA Summer Educators’ Conference. In addition, the winner will also receive complimentary registration to the conference.  The winner will be notified by early July and must be present at the conference in order to receive the award.

We look forward to your application!

Brian Taillon, Chair, DocSIG

Matthew Lunde, Chair-Elect, DocSIG

Take the 2016 Who Went Where? Survey

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I am Convinced, Statistics are Fun: Doctoral Student Tips & Tools

By Jim Blair

Looking back on my graduate school experience I am amazed at how many statistics courses and new methodologies I have learned in such a short time span. Our discipline is constantly evolving as a science with paradigm shifts, new theories, high tech measurement instruments, innovative sampling techniques, and advanced statistical analyses helping us as researchers move the discipline forward to better understand marketing and consumer behavior.

It is imperative to have a good understanding of research methods and statistical analyses, but statistics can sometimes come off as overwhelming, complicated, or scare people who consider themselves “not a numbers person.” Well, do not worry. Statistics do not have to be scary. During my time as a doctoral student I have learned to embrace them. Statistics can be fun and exciting when you are able to uncover new information and further our discipline’s understanding. Below are some helpful tips and resources for those of you starting out on your academic journey.

  1. Simplify Your Understanding

One of my professors, Dr. Lisa Harlow, stressed the importance of being able to explain a statistical method in simple terms. I found this helpful in better understanding the fundamentals of the analyses and building on my understanding. For example, in simple terms a regression is a statistical analysis used to make some type of prediction and an ANOVA is trying to see if there are significant differences between groups.

There are many helpful texts and resources available. I found Dr. Harlow’s “The Essence of Multivariate Thinking: Basic Themes and Methods” to be helpful in my understanding of several different multivariate analyses and learning how to use structural equation modeling. “Discovering Statistics Using IBM SPSS” by Andy Fields is another resource doctoral students have recommended. Reach out to your advisor or personal mentor; they may have recommendations for texts which help explain statistical methods in layman terms.

  1. Teach/Explain to Others

Having group discussions about class content can be helpful in better understanding materials. During my first semester, I met with a group of my peers to discuss content covered in our univariate statistics class. If you ask around, many of your peers will be interested in meeting to discuss course content. I found it to be a comfortable place to ask questions and share ideas.

Additionally, if you get an opportunity to lead a marketing research review session or teach a course, do it. By preparing the material, creating activities, and explaining the content to others, you will help further your understanding of the research concepts and statistical analyses. I am very thankful Dr. Kay Lemon and Dr. Barb Bickart gave me the opportunity to teach marketing research and learn how to explain complex content in simple terms.

  1. Ask Questions

If something is unclear or you are struggling in class, ask a question. Some courses may have a teaching assistant who is also a graduate student. I found it to be less intimidating asking the TA questions. Use them as a resource to clarify any questions you have. Sometimes the TA has previously gone through the course, so they will have a good idea of what you are going through. My statistics TA, Leslie Brick, did a great job helping out by answering questions, assisting with the statistics software, and explaining how to write up an academic results section. Likely the TA for your statistics course will be eager to help in any of these areas and want to see you succeed in mastering the material covered over the course of the semester to help with your future research projects.

Fellow PhD students are another great resource to utilize. Third and fourth year students in your program are available for questions. They can give you real examples of when you would want to use statistical tests based on their past research experiences and projects. Make sure to return the favor when you get to that point in your graduate school career.

  1. Online Videos

Searching online you can find some helpful videos explaining how to do different statistical analyses in various software programs. I am one who embraces learning by doing, so I follow along with the video actually doing the analyses. Here are two websites I have previously used ( and with some free resources and videos to help you use statistical software programs, interpret results, and write up an academic study results section.

  1. MOOC

MOOCs stand for Massive Open Online Classes and are a great resource for someone to simply log-in and start taking a course in an area of interest. There are several MOOC sites. I have previously used Coursera ( and found it to be a successful option with dozens of statistics courses to choose from. They often have good resources posted on the course site to reference and there is no penalty for not completing the course, so you can get just what you want out of it.

  1. Software

There are lots of statistical programs out there (R, SAS, SPSS, Mplus, Amos, LISREL, Stata, JMP, and many more). In our discipline a common software program we use is SPSS. If you are not familiar with it, this would be a good program to purchase and gain some fundamental knowledge with prior to the start of your PhD program. Learning some of the basic functions (inputting data, descriptive statistics, and t-tests) are good to know prior to starting your graduate program.

If you are looking for a free software program, R is available online. If you decide to use R, I would recommend using R Studio. It is also free and has a more user friendly interface. You can access R at

  1. Marketing Journals

Look at the articles in some of our discipline’s top journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science). Skip to the methodology section of the articles and see what statistical analyses these researchers are using. Since many of us strive to publish in these top-tier journals it is good to understand popular research methods and practices currently being used.

  1. Expand Your Horizons

Do not be afraid to learn new statistical methods you may be unfamiliar with. During our PhD process, this is our opportunity to add more statistical “tools” to our researcher “tool-belt.” If you have the freedom to take elective courses in your program consider adding some methodological classes to your schedule. At this stage you do not want to restrict yourself to limited types of research. For example, by claiming you are an “experimental researcher” you may be limiting yourself to only experimental designs. You may be less likely to learn more complex statistical analyses or could miss out on techniques to use for secondary data. Keep an open-mind and learn as many research methods as possible. You may need them later in your research career.

In addition to taking courses within your department, other departments at your university may have helpful courses for your research development. I often found helpful courses in the statistics and psychology departments at my institution. Sometimes your school, doctoral consortiums, or conferences you attend offer helpful workshops or sessions on different research methods. Those can be great opportunities to learn and also network with other professionals in the room.

  1. Make Statistics Relevant to You

As PhD students we can use statistics to help us better examine the phenomena we are studying. Whenever you are learning about new statistics, apply them to research you are interested in or currently conducting. As a result, these tools will become more useful to you and help in the learning process.

  1. Share Your Resources

Share your resources with others. As you advance through your doctoral programs give back by helping out some of the newer PhD students by answering questions, giving examples, and providing materials which you found helpful in your learning process. By sharing information and content with our marketing community as a whole, we can help advance our discipline by making our learning process more efficient and expanding the number of research methods available.


Going into the first statistics class of my PhD program I was intimidated and nervous. We covered some statistical analyses in my undergraduate studies and MBA program, but I knew this would be different. Looking through the course syllabus for the first time, I saw I would be learning to use a new software program and several new statistical techniques. I am very thankful for my study group, course teaching assistant, and the fellow PhD students in my program during the first semester. Talking through some of the statistical methods and concepts with these individuals helped further my understanding and apply the course material to my research interests. The online resources I had mentioned were also helpful supplements in furthering my understanding of the statistics concepts covered. By the end of the semester, I was more confident and looking forward to my upcoming statistics courses.

Hopefully these tips give you some good resources moving forward and make you more comfortable using statistics in your research. Remember, statistics do not have to be scary; embrace them and use them to your advantage. If you were one of those people who said, “I am not a numbers person,” give these tips a try and I hope by the end of your PhD journey you are able to say “statistics are fun.”

Author Bio


Jim Blair is a third year marketing PhD student at the University of Rhode Island. His research interests are in consumer behavior and pricing with previous research in the sport industry. Feel free to email him with any questions at or follow him on Twitter @MrMarketingPhD.

2015 Who Went Where Survey Results Are In!

Exploration OF Up-to-date FINANCAL Dilemma AND Business banking Sector

Economic Crisis is usually a problem wherever finance institutions and assets burn their importance quickly causing reduction in wealth. Financial crisis can result from overvaluation of organizations or belongings and therefore of investors’ actions. Within the financial niche, that is depicted by panics from purchasers who speedily take away their financial benefits from bankers ready for whenever these folks were to remain at the lender, your budget will undoubtedly be insolvent and they will get rid of their funds. This phenomenon benefits energy and many more withdrawals are built such that the bank runs out of cash to shell out its depositors seeing that finance institutions subject funds from a lot of the build up got therefore most trader build up are tied up up and simply not readily available for withdrawals.creation of powerpoint presentation

These standard bank can run may possibly progression for other financial institutions making a banking be scared which results in absence of bank capital to help residential organisations and buyers, incurrence of linked budgetary bills and huge productivity cutbacks consequently an economic decline. Together with the uniqueness with the bankers behaving being a economic intermediary on the fee system, expense stabilization and money formation by means of lending actions and involving other facilities from the financial state, some bank crises could possibly occur simultaneous with many other crises similar to foreign currency crises and sovereign financial obligation crises. Consequently handling of banking problems has to be addressed with promptness. Scenario and factor the most recent consumer banking catastrophe that occurred in 2007/2008 which generated fall of main banking institutions was majorly caused by subprime house loan crisis which induced fall in home selling prices which trigger defaulting in house loans since it became trickier for borrowers to refinance their personal loans and hence lenders resorted to foreclosing and devaluation of property linked securities. Normally situation occurs right after persisted time of harmful financing causing loan defaults. This emergency soon after maximum materialization turned out to be significant and progressively spilling to other financial institutions including supply industry. All these disabling the career values in the economic conditions producing an recession.

To counter-top these kinds of outcomes of banking institution can run, a couple of procedures really should be put in place along at the earliest to prevent even more strain on the overall economy. Such type of treatments despite the fact eventually feature governing bodies bailing out banking institutions offering the expected liquidity to illiquid banks, execution of downpayment coverage devices that covers depositor’s personal savings from decline up to and including specific amount, formulation of regulatory procedures and oversight of commercially produced banking institutions from dishonest loaning activities, and ascertained openness inside the banking business to stay away from a bank perform from advancing with other finance institutions. In the rapid an unexpected emergency traditional bank holiday which is actually brief suspensions of banking offerings including withdrawals can be implemented to circumvent herding actions of costumers when banking institution runs gets under way. Interventions has to be used for the earliest to stop additionally strain on the financial system.

Most of these expressed, business banking field takes on a vital function in insuring a prospering economy and as such any concerns experiencing the market really should be dealt with and averted avoiding future market slowdown and accidents.

2015 Summer AMA DocSIG Events

The American Marketing Association’s Doctoral Student Special Interest Group (DocSIG) is pleased to announce several exciting and free events just for doctoral students at Summer AMA in Chicago!  Below is a list of events we have scheduled for Friday, August 14th.  Tickets for each event are limited, so please be sure to RSVP early before seats run out!  Each event is free to attend thanks to the financial support of the American Marketing Association and our generous partners!  You will need to register for each event separately by following the links to our Eventbrite pages. Please register only for events you plan to attend. You should cancel your registration if you know you will not be able to attend, so other students have an opportunity.

Summer AMA DocSIG Breakfast and Dr. Mathew Joseph Scholarship Award Presentation:
Come and network with fellow doctoral students at breakfast on Friday, August 14th from 8:00 A.M. to 9:00 A.M. in Room Missouri. This year, we will present the Dr. Mathew Joseph Scholarship Award during the breakfast.  Registration is free and easy, but is required and must be done through Eventbrite so capacity can be managed.

  Register Now on Eventbrite

DocSIG and PhD Project Lunch and Who Went Where Survey Results:

We have partnered again this year with the PhD Project to provide you with a free lunch and a seat for the first presentation of the DocSIG’s Who Went Where Survey Results on Friday, August 14 from 12:00-1:30 P.M. Also, Dr. Jagdish Sheth will deliver the Academic Keynote Address at this luncheon.  Again, seats are limited for this free event, so please register on our Eventbrite page by following the link below.

 Register Now on Eventbrite

DocSIG/Higher Ed SIG Dinner Social:

This free dinner sponsored by DocSIG and Higher Ed SIG will be hosted at Volare Italian Restaurant, 201 E. Grand Ave from 7:00 P.M. to 9:00 P.M. on Friday, August 14th.  We will meet in the lobby of the Sheraton at  100mg doxycycline tablets from india 6:30 P.M. to walk to the restaurant together (approximately 10 minute walk).  Each attendee will be able to spend up to $25.00 on dinner to be paid for by DocSIG and Higher Ed SIG.  Seats are limited, so please follow the Eventbrite link below to register for this event!

Register Now on Eventbrite

Other Opportunities:

DocSIG Special Session:

DocSIG has organized a special session “Hiring in Marketing Academia: A Look Behind Closed Doors,” where we’ll have research and panelists addressing hiring from the perspective of the institutions, plus the newest Who Went Where survey presentation. The session will take place Saturday, August 15 at 8:00 A.M. in Room Erie.

Stukent Pre-Conference Internet Marketing Bootcamp 50% Discount

The bootcamp features a half day of training on how to teach internet marketing and will be taught by leading faculty experts on Friday, August 14 from 7:30-12 at the Sheraton hotel. If you are interested in attending, the discount price for DocSIG members is $50 with the promotional code “DOCSIG50.” More information and registration.

2015 Mathew Joseph Emerging Scholar Award Winner

Niket JindalDocSIG is pleased to announce that Niket Jindal, University of Texas at Austin, has been awarded the 2015 Mathew Joseph Emerging Scholar Award. The award, sponsored by Dr. Mathew Joseph, honors a doctoral student who has displayed exemplary scholarship and exhibits a bright future in the academic discipline.

“Thank you to the American Marketing Association for this recognition, to Mathew Joseph for his generosity, and to the many members of the marketing academic community who have supported my research – particularly Leigh McAlister, my advisor at the University of Texas,” said Jindal.

The faculty judges also wished to acknowledge several other promising students as honorable mentions for the award:

Mitchell Olsen, Indiana University
Valeria Stourm, University of Pennsylvania
Jacob Suher, University of Texas at Austin

Three marketing scholar judges evaluated all of the candidate submissions. The award funding and plaque will be presented at the Summer Educators’ Conference in Chicago.

“The level of scholarship being produced by some of these students is simply unreal,” says Scott Cowley, DocSIG Chair. “Their dedication and productivity should serve as a shining beacon to current and many future students in our discipline. I have an immense amount of respect for the sacrifices made by our winners in reaching these heights.”

Please stay tuned to the DocSIG blog, Facebook, and Twitter for details on how to apply for the Mathew Joseph Emerging Scholar Award. Congratulations to the winners!

Mathew Joseph, Niket Jindal, Scott Cowley, Jacob Suher - DocSIG Award

(L-R): Dr. Mathew Joseph, Niket Jindal, Scott Cowley, Jacob Suher


Take the 2015 Who Went Where? Survey

Doctoral candidates and graduates in the marketing discipline who were on the job market during the AMA 2014 Summer Marketing Educators Conference in San Francisco are asked to fill out the annual AMA DocSIG Who Went Where? Survey

It is time to take the Annual Who Went Where survey!  This survey is for all recently hired doctoral candidates and graduates. For over ten years, this survey has provided marketing doctoral programs and students with a snapshot of the job market. The results from this survey will be presented at the American Marketing Association 2015 Summer Marketing Educators Conference in Chicago.

Responses are confidential and results are reported only in aggregate. Sharing your name and placement with us is left to your discretion and is not required to complete the survey. Please click on the following link to participate:

Thank you in advance for your participation.  Questions about the Who Went Where? survey can be directed to Paul Mills, Vice-Chair of Research, DocSIG at

Previous years’ results can be found at

MMA Doc Student Teaching Consortium, Outstanding Doc Student Competition Submission Deadline May 22, 2015

The uSamp Outstanding Teacher-Scholar Doctoral Student Competition  is held concurrently with the Marketing Management Association Fall Educators’ Conference September 16-18, 2015 in San Juan, Puerto Rico. This conference focuses on research and new developments in teaching marketing – a great fit for those interested in developing teaching skills as part of a complete candidate package. The consortium also provides individual training to develop your teaching.
The student conference registration fee is $90 and includes lunch and dinner onThursday as well as lunch on Friday. See full conference details at, select Fall Educators’ Conference from the Conferences tab.
Also consider submitting for the uSamp Outstanding Teacher-Scholar Doctoral Student Competition – winner receives a $1,000 cash prize as well as up to two free nights at the conference hotel and conference registration fee paid.
The deadline to apply for the consortium and the competition is May 22, 2015 although the consortium will close once capacity is reached.