Current DocSIG Officers

Matthew Lunde, Chair

Matthew University of Wyoming Marketing & Sustainable Business Practices PhD

Matthew is a third year doctoral candidate in Marketing & Sustainable Business Practices at the University of Wyoming. His research interests include sustainable marketing and decision-making, sustainable consumption practices, macromarketing, social change, and public policy.



Ashley Goreczny, Chair-Elect

Ashley is a fourth-year marketing doctoral student in the J. Mack Robinson College of Business at Georgia State University. Her research interests include sales management, nonprofit marketing, Customer and Employee Engagement, and Customer Relationship Management.



Dharti Trivedi, Vice Chair of Research (Who Went Where Research)



Sash Vaid, Vice Chair of Research (Productivity Research)

Shashank (Sash) Vaid is a third-year marketing doctoral student at C.T. Bauer College of Business at University of Houston. His research interests apply quant-strategy based mathematical frameworks to probe marketing driven trends in leadership and innovation.


Tiffany Vu, Vice Chair of Communications

Tiffany Vu is a fourth-year doctoral candidate studying Marketing at the University of Michigan’s Stephen M. Ross School of Business. Her research interests include charitable donations, moral consumption, emotion, and judgment and decision-making.


Jessica Babin, Vice Chair of Membership Insights

Jessica is a third year marketing doctoral student at the Terry College of Business, University of Georgia. Her current research interests include marketing strategy, eWOM, information diffusion, and cultural products.



Mansur Khamitov, Vice Chair of Online Engagement

Mansur is a fourth-year doctoral candidate in Marketing at the Ivey Business School, University of Western Ontario. His research interests include branding, consumer-brand relationships, consumer financial decision-making, and psychology of money.



Franklin Tillman, Vice Chair of Special Projects and Partnerships

Franklin Tillman is a third-year doctoral student at The University of Mississippi. His research interests include Ethics, Self Service Technologies, Sales, and Cause-Related Marketing.