Current DocSIG Officers

Divya Ramachandran, Chair

Divya is a fourth-year doctoral candidate in marketing strategy at Georgia State University. Her research interests include the new-age technology – marketing interface, digital media, customer experience, and customer engagement.

Email: dramachandran1@gsu.edu 

 

Louis Zmich, Chair-Elect

Louis is a third-year doctoral candidate in Marketing at Louisiana Tech University. His primary research areas are salespeople, technology in sales, and digital sales sponsorships with an emphasis on social media influencers.

Email: ljz001@latech.edu

 

Phillip Wiseman, Vice Chair of Research (Productivity Research)

Phillip Wiseman is a fifth-year doctoral student at the University of Houston’s Bauer College of Business. His research interests are focused within the areas of personal selling and sales force management.

Email: pwiseman@bauer.uh.edu

 

Victor Nogueira, Assistant Vice Chair of Research (Productivity Research)

Victor Nogueira is a third-year doctoral student at the University of Houston’s Bauer College of Business. His research interests center around relating macro economic phenomena to marketing outcomes, as well as sales force sizing, and management.

Email: vmnogueira@uh.edu

 

Cheryl-lyn Ngoh, Vice Chair of Research (Who Went Where Research)

Cheryl-lyn Ngoh is a third-year doctoral candidate in Marketing at Kent State University. Her research focuses on retailing, channel management and innovation. Specifically, she is interested in consumer’s search and choice behavior and understanding firm’s decision-making strategies.

Email: cngoh1@kent.edu

 

Xiaowei Guo, Vice Chair of Research (Who Went Where Research)

Xiaowei Guo is a second-year doctoral student at Kent State University. Her areas of interest are consumer behavior, especially the decision making, attitudes and emotions topics.

Email: xguo15@kent.edu

 

Mehrnoosh Reshadi, Vice Chair of Communications

Mehrnoosh is a third-year doctoral candidate in Marketing at Texas Tech University. Her research interests encompass innovation adoption, digital media, and technology-marketing interfaces from a service-provider perspective. She also studies corporate social responsibility, sustainability and sustainable consumption in various contexts.

Email: Mehrnoosh.Reshadi@ttu.edu

 

Kiwoong Yoo, Assistant Vice Chair of Communications

Kiwoong is a first-year doctoral student in Marketing at the University of Tennessee, Haslam College of Business. His research interests include international marketing, marketing-finance interface, and agile marketing.

Email: kyoo2@vols.utk.edu

 

Ashley Hass, Vice Chair of Online Engagement

Ashley is a third-year doctoral candidate at Texas Tech University. Her research interests include digital marketing, social media influencers, social media, branding, identity, brand identity, and the scholarship of teaching and learning.

Email: ashley.hass@ttu.edu

 

Kevin Giang Barrera, Assistant Vice Chair of Online Engagement

Kevin is a second-year doctoral student in Marketing at Georgia State University, J. Mack Robinson College of Business. His research interests involve customer experience, consumers’ sentiments/emotions, and social media marketing.    

Email: kgiangbarrera1@gsu.edu

 

Breanne Mertz, Vice Chair of Media Relations

Breanne is a third-year doctoral candidate in Marketing at Louisiana Tech University. Her research interests include the humane treatment and job satisfaction of front line service providers. She also studies digital marketing and service quality with a focus on the impact of technology on both providers and customers.

Email: baw030@latech.edu

 

Esra Asif, Vice Chair of Special Projects and Partnerships

Esra is a final year doctoral candidate for Marketing at University of Leeds, alongside a social entrepreneur. Her research interests lie within consumer behavior and decision making studied through experimental designs, focusing on mindsets, advertising frames, beliefs and social policy.

Email: bnea@leeds.ac.uk

 

Brittany Beck, Assistant Vice Chair of Special Projects and Partnerships

Brittany is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include retailing and social commerce, consumer privacy and well-being, and social media marketing.

Email: bbb019@latech.edu

 

Benjamin Britton, Vice Chair of Scholarly Insights

Benjamin is a fourth-year doctoral candidate in Marketing at the University of Alabama. His primary research interests include Sales Operations, Sales Management, and Sales/Service-Interface. Specifically, his dissertation research focuses on differences in the experience of Role Stress between sales vs. service employees and the implications this has on the topic of Sales/Service Ambidexterity.

Email: bpbritton@bsu.edu

 

Brandon Holle, Assistant Vice Chair of Scholarly Insights

Brandon is a third-year doctoral student in marketing at Michigan State University’s Broad College of Business. His research interests focus upon digital marketing, electronic word-of-mouth, social media, and branding strategies as well as innovation and sports marketing

Email: hollebr1@broad.msu.edu

 

Nuket Serin, Vice Chair of Content Management

Nuket is a fourth-year doctoral candidate in the Department of Marketing and Logistics at Florida International University. Her primary research focuses on consumer wellbeing & choice behavior, technology, and social media

Email: nseri004@fiu.edu

 

Melanie Koskie, Assistant Vice Chair of Content Management

Melanie Koskie is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include social media, communication, sustainable consumption, and consumer well-being.

Email: mko010@latech.edu

 

Jennifer Locander, Immediate Past-Chair

Jennifer Locander is a fifth-year doctoral candidate at the University of Mississippi. Broadly, her research focuses on the contextual influences of motivation and behavior in consumer, frontline employee, and salesperson contexts. Her research is published in the Journal of Business Research and the Journal of Marketing Behavior.

Email: jlocander@bus.olemiss.edu