Current DocSIG Officers

Brian Taillon, Chair

Brian Taillon New Mexico State University Marketing PhD

Brian is a third-year doctoral candidate in Marketing at New Mexico State University.  His research interests include advertising, social media and digital marketing, retailing and consumer behavior.



Matthew Lunde, Chair-Elect

Matthew is a second year doctoral student in Marketing & Sustainable Business Practices at the University of Wyoming.  His research interests include sustainable marketing and decision-making, sustainable consumption practices, macromarketing, social change, and public policy.



Jamie Grigsby, Vice Chair of Research (Who Went Where Research)

Jamie is a third-year doctoral candidate at Kent State University. Her research interests include impulse purchasing, consumer decision making, self-concepts and identity, and memory.




Sash Vaid, Vice Chair of Research (Productivity Research)

Shashank (Sash) Vaid is a second-year marketing doctoral student at C.T. Bauer College of Business at University of Houston. His research interests apply quant-strategy based mathematical frameworks to probe trends in leadership and innovation.


Christopher Ling, Vice Chair of Communications

Christopher Ling LargeChristopher is a third-year doctoral student in the Department of Marketing, Darla Moore School of Business, University of South Carolina. His research interests include happiness, social influence and judgment, and decision making.


Jessica Babin, Vice Chair of Membership Insights

Jessica is a second-year marketing doctoral student at the Terry College of Business, University of Georgia. Her current research interests include marketing strategy, eWOM, information diffusion, and cultural products.



Nina Krey, Vice Chair of Web Content

Nina KreyNina is a third-year marketing doctoral candidate at Louisiana Tech University. Her current research interests include sensory marketing, emotional responses in retail environments, and cross-cultural marketing.



Jennifer Brannon-Barhorst, Vice Chair of Social Media

Jennifer Brannon-Barhorst

Jennifer is a fourth-year part-time marketing doctoral student at the University of Strathclyde Business School in Glasgow, Scotland. Her research interests include corporate brand image and reputation, social media and eWOM.



Franklin Tillman, Vice Chair of Special Projects and Partnerships

Franklin Tillman is a second-year doctoral student at The University of Mississippi. His research interests include Ethics, Self Service Technologies, Sales, and Cause-Related Marketing.