Current DocSIG Officers

Louis Zmich, Chair

Louis is a fourth-year doctoral candidate in Marketing at Louisiana Tech University. His primary research areas are salespeople, technology in sales, and digital sales sponsorships with an emphasis on social media influencers.

Email: ljz001@latech.edu

 

Kevin Giang Barrera, Chair-Elect

Kevin is a third-year doctoral student in Marketing at Georgia State University, J. Mack Robinson College of Business. His research interests involve customer experience, consumers’ sentiments/emotions, and social media marketing.    

Email: kgiangbarrera1@gsu.edu

 

Arpit Agrawal, Vice Chair of Research (Productivity Research)

Arpit AgrawalArpit Agrawal is a second-year doctoral student at the University of Houston’s Bauer College of Business. His research interests are focused within the areas of sales force management.

Email: arpitubt@gmail.com

 

Praveen, Assistant Vice Chair of Research (Productivity Research)

PraveenPraveen is a first-year doctoral student at the University of Houston’s Bauer College of Business. His research interests include virtual selling, virtual salespersons interactions and marketing-finance interface.

Email: ppraveen@cougarnet.uh.edu

 

Xiaowei Guo, Vice Chair of Research (Who Went Where Research)

Xiaowei Guo is a second-year doctoral student at Kent State University. Her areas of interest are consumer behavior, especially the decision making, attitudes and emotions topics.

Email: xguo15@kent.edu

 

Md Fourkan, Assistant Vice Chair of Research (Who Went Where Research)

Md Fourkan is in his second year of the PhD program in Marketing at Kent State University. His research focuses on WOM, eWOM, and online reviews, but also includes time series modeling work on GDP growth.   
Md also has research interests in New Institutional Economics.

Email: mfourkan@kent.edu

 

Mehrnoosh Reshadi, Vice Chair of Communications

Mehrnoosh is a third-year doctoral candidate in Marketing at Texas Tech University. Her research interests encompass innovation adoption, digital media, and technology-marketing interfaces from a service-provider perspective. She also studies corporate social responsibility, sustainability and sustainable consumption in various contexts.

Email: Mehrnoosh.Reshadi@ttu.edu

 

Kiwoong Yoo, Assistant Vice Chair of Communications

Kiwoong is a first-year doctoral student in Marketing at the University of Tennessee, Haslam College of Business. His research interests include international marketing, marketing-finance interface, and agile marketing.

Email: kyoo2@vols.utk.edu

 

Esra Asif, Vice Chair of Special Projects and Partnerships

Esra is a final year doctoral candidate for Marketing at University of Leeds, alongside a social entrepreneur. Her research interests lie within consumer behavior and decision making studied through experimental designs, focusing on mindsets, advertising frames, beliefs and social policy.

Email: bnea@leeds.ac.uk

 

Brittany Beck, Assistant Vice Chair of Special Projects and Partnerships

Brittany is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include retailing and social commerce, consumer privacy and well-being, and social media marketing.

Email: bbb019@latech.edu

 

Benjamin Britton, Vice Chair of Scholarly Insights

Benjamin is a fourth-year doctoral candidate in Marketing at the University of Alabama. His primary research interests include Sales Operations, Sales Management, and Sales/Service-Interface. Specifically, his dissertation research focuses on differences in the experience of Role Stress between sales vs. service employees and the implications this has on the topic of Sales/Service Ambidexterity.

Email: bpbritton@bsu.edu

 

Brandon Holle, Assistant Vice Chair of Scholarly Insights

Brandon is a fourth-year doctoral student in marketing at Michigan State University’s Broad College of Business. His research interests focus upon digital marketing, electronic word-of-mouth, social media, and branding strategies as well as innovation and sports marketing

Email: hollebr1@broad.msu.edu

 

Nuket Serin, Vice Chair of Content Management

Nuket is a fourth-year doctoral candidate in the Department of Marketing and Logistics at Florida International University. Her primary research focuses on consumer wellbeing & choice behavior, technology, and social media

Email: nseri004@fiu.edu

 

Melanie Koskie, Assistant Vice Chair of Content Management

Melanie Koskie is a second-year doctoral student in Marketing and Analysis at Louisiana Tech University. With twenty years of experience in graphic design and marketing, her passions in practice, helping brands craft their stories and create their image, guide her research and teaching interests.

Email: mko010@latech.edu

 

Stella Tavellaei, Vice Chair of Online Engagement

Stella is a third-year Ph.D. candidate in Marketing at Florida International University with a passion for consumers political ideology, psychology, and decision-making. More specifically, her research focuses on numerical cognition and psycholinguistics and their application in different marketing domains such as branding, digital marketing, artificial intelligence, and pricing.


Lennay M. Chapman, Assistant Vice Chair of Online Engagement

Lennay M. Chapman is a Ph.D. candidate in Business (specialization Marketing) at the Zicklin School of Business at Baruch College together with the CUNY Graduate Center. Her research focuses on consumer and technology interactions, especially as related to signaling, social judgments, and consumer decision-making. Previously, Lennay spent ten years working in merchandise financial planning for Ann Taylor and Ross Stores, and contributed financial analysis articles to the Motley Fool. She holds an M.B.A. from Baruch College and an M.Phil. in Business from the CUNY Graduate Center.

Email: lennay.chapman@baruch.cuny.edu

 

Hesam Teymouri, Vice Chair of International Relations

 

Serkan Saka, Assistant Vice Chair of International Relations

Serkan Saka is a third-year doctoral candidate at University of Illinois Chicago. His research interests are consumer well-being including financial & health, and consumer activism.

Email: ssaka2@uic.edu

Divya Ramachandran, Immediate Past Chair

Divya is a fourth-year doctoral candidate in marketing strategy at Georgia State University. Her research interests include the new-age technology – marketing interface, digital media, customer experience, and customer engagement.

Email: dramachandran1@gsu.edu