Louis Zmich, Chair
Louis is a fourth-year doctoral candidate in Marketing at Louisiana Tech University. His primary research areas are salespeople, technology in sales, and digital sales sponsorships with an emphasis on social media influencers.
Kevin Giang Barrera, Chair-Elect
Kevin is a third-year doctoral student in Marketing at Georgia State University, J. Mack Robinson College of Business. His research interests involve customer experience, consumers’ sentiments/emotions, and social media marketing.
Phillip Wiseman, Vice Chair of Research (Productivity Research)
Phillip Wiseman is a fifth-year doctoral student at the University of Houston’s Bauer College of Business. His research interests are focused within the areas of personal selling and sales force management.
Victor Nogueira, Assistant Vice Chair of Research (Productivity Research)
Victor Nogueira is a third-year doctoral student at the University of Houston’s Bauer College of Business. His research interests center around relating macro economic phenomena to marketing outcomes, as well as sales force sizing, and management.
Cheryl-lyn Ngoh, Vice Chair of Research (Who Went Where Research)
Cheryl-lyn Ngoh is a third-year doctoral candidate in Marketing at Kent State University. Her research focuses on retailing, channel management and innovation. Specifically, she is interested in consumer’s search and choice behavior and understanding firm’s decision-making strategies.
Xiaowei Guo, Vice Chair of Research (Who Went Where Research)
Xiaowei Guo is a second-year doctoral student at Kent State University. Her areas of interest are consumer behavior, especially the decision making, attitudes and emotions topics.
Mehrnoosh Reshadi, Vice Chair of Communications
Mehrnoosh is a third-year doctoral candidate in Marketing at Texas Tech University. Her research interests encompass innovation adoption, digital media, and technology-marketing interfaces from a service-provider perspective. She also studies corporate social responsibility, sustainability and sustainable consumption in various contexts.
Kiwoong Yoo, Assistant Vice Chair of Communications
Kiwoong is a first-year doctoral student in Marketing at the University of Tennessee, Haslam College of Business. His research interests include international marketing, marketing-finance interface, and agile marketing.
Esra Asif, Vice Chair of Special Projects and Partnerships
Esra is a final year doctoral candidate for Marketing at University of Leeds, alongside a social entrepreneur. Her research interests lie within consumer behavior and decision making studied through experimental designs, focusing on mindsets, advertising frames, beliefs and social policy.
Brittany Beck, Assistant Vice Chair of Special Projects and Partnerships
Brittany is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include retailing and social commerce, consumer privacy and well-being, and social media marketing.
Benjamin Britton, Vice Chair of Scholarly Insights
Benjamin is a fourth-year doctoral candidate in Marketing at the University of Alabama. His primary research interests include Sales Operations, Sales Management, and Sales/Service-Interface. Specifically, his dissertation research focuses on differences in the experience of Role Stress between sales vs. service employees and the implications this has on the topic of Sales/Service Ambidexterity.
Brandon Holle, Assistant Vice Chair of Scholarly Insights
Brandon is a fourth-year doctoral student in marketing at Michigan State University’s Broad College of Business. His research interests focus upon digital marketing, electronic word-of-mouth, social media, and branding strategies as well as innovation and sports marketing
Nuket Serin, Vice Chair of Content Management
Nuket is a fourth-year doctoral candidate in the Department of Marketing and Logistics at Florida International University. Her primary research focuses on consumer wellbeing & choice behavior, technology, and social media
Melanie Koskie, Assistant Vice Chair of Content Management
Melanie Koskie is a second-year doctoral student in Marketing and Analysis at Louisiana Tech University. With twenty years of experience in graphic design and marketing, her passions in practice, helping brands craft their stories and create their image, guide her research and teaching interests.
Divya Ramachandran, Immediate Past Chair
Divya is a fourth-year doctoral candidate in marketing strategy at Georgia State University. Her research interests include the new-age technology – marketing interface, digital media, customer experience, and customer engagement.