Monthly Archives: August 2014

It’s Been a Great Couple of Years

When I applied to be a part of the DocSIG Executive Board two years ago, I had no idea how positively it would impact my life. Over the past couple of years, DocSIG has planned and implemented a variety of well-attended conference programs, including pre-conference symposia, networking breakfasts, special sessions, and dinner socials. We have also significantly increased our online presence, completely revamping our website, and growing our Facebook and Twitter engagement by leaps and bounds. I’ve had tremendous experiences as Chair Elect and as Chair, much due to the wonderful people I’ve had the privilege to meet and work with along the way.

To my fellow board members over the past couple of years – Scott Cowley, Hillary Mellema, Christopher Ling, Robert Allen King, Keith Smith, Ryan Langan, Rebecca Dingus, Paul Mills, Liwu Hsu, Lei Song, Stephen Hampton, and Aaron Gleiberman – thank you for all of your hard work; it was a true pleasure to work with each of you. Special thanks to Kimberly Whitler for her mentorship along the way, to Jennifer Martinez Hutchins for initially encouraging me to apply for what ended up being an incredibly rewarding experience, and to the AMA staff, especially Matt Weingarden, Bill Stanton, and Lynn Reyes-Brown, who have been so helpful and such a pleasure to work with. Thank you to the many faculty members who supported our programs as mentors; your participation and insights offered great value to our attendees. Finally, thank you to the marketing doctoral student community for supporting our conference programming, networking opportunities, and online resources; DocSIG would not be possible without your continued support.

As DocSIG transitions to new leadership, with Scott Cowley as the new Chair and Brian Taillon as the new Chair Elect on September 1, 2014, I look forward to its continued success and growth. DocSIG is a unique organization that offers great opportunities to the marketing academic community, and I’m very proud to have been a part of it.

Sincerely,
Alexa Fox

The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG offers opportunities for students to develop professional skills and seeks to provide a supportive and friendly environment for students of marketing to interact. Alexa Fox is a Marketing Ph.D. Candidate at the University of Memphis. Her research interests include digital marketing, neuromarketing, online reviews, and online privacy.

Call For Submissions: 2014 John A. Howard / AMA Doctoral Dissertation Award

Call for Submissions for the
John A. Howard/AMA Doctoral Dissertation Award
Submissions Due: October 15, 2014
Recognizing Excellent Marketing Dissertations for Over 50 Years

Eligibility

Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between October 1, 2013 and September 30, 2014, are invited to enter the annual John A. Howard/AMA Doctoral Award Competition. Graduates from doctoral programs in any part of the world are invited to participate.

The Award and its History

In 1960, the AMA invited top doctoral candidates to present their papers at the annual Marketing Educators’ Conference. In 1967, this recognition process was formalized with the establishment of the Doctoral Dissertation Awards.

The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.

John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, and consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.

Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, “John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he was always eager to learn, challenge, and innovate new concepts and perspectives.”

For a list of previous winners of the John A. Howard/AMA Doctoral Dissertation Award, please visit http://www.themarketingfoundation.org/howard_recipients.html.

Selection Criteria

A team of reviewers will be appointed by the award co-chairs, Professors Klaus Wertenbroch (INSEAD, Europe Campus) and Susan Fournier (Boston University School of Management) to review the submissions. A double-blind review procedure will be followed to review the papers based on the following criteria:

  • Importance of the research question/issue to marketing
  • Conceptual rigor
  • Methodological rigor and technical competence in the execution of the research
  • Value of the findings in contributing to knowledge in marketing
  • Value of the findings to marketing practitioners and other stakeholders
  • Originality of the research

Authors will be notified in mid-January regarding the status of their submission.  Winner(s) will be recognized at the 2015 AMA Winter Marketing Educators’ Conference on February 14, 2015 in San Antonio, Texas.

Submission Details (Due date: October 15, 2014)

The submission should describe the research questions/issues, propositions and/or formal hypotheses (if appropriate to the method), relevant literature, data, research and analytic methods, findings, limitations of the study, conclusions, the contributions of the study for theory and practice, and suggestions for future research. The literature background, design, methods, analysis, and findings should be presented in enough detail and clarity to provide a theoretical grounding for the study and to allow the proper assessment of its methodology and findings.

When printed, the submission must be no more than 30 double-spaced pages in 12-point type; this limit is inclusive of all pages (e.g., text, references, figures, tables, and appendices). The manuscript guidelines for the Journal of Marketing should be used as a style guide. Submissions beyond the page limit or inconsistent with the style guidelines will not be sent out for review.

Authors should submit their manuscripts electronically as email attachments (one file only) in MS Word to Professors Klaus Wertenbroch and Susan Fournier by way of Julie Schnidman, Foundation Manager at jschnidman@ama.org. The letter to the award co-chairs (see below) must be included in the email message itself.

Please note that the single file submission must be complete (text, references, figures, tables) and shared as one file only. We cannot accept submissions sent as multiple file attachments or with incomplete information. Please do not mail hard copies.

Because the review process will be double-blind, candidates making submissions should not include author names and schools on the paper itself.

The accompanying email letter to the co-chairs should include all of the following information: author’s name, telephone numbers, fax number, e-mail address, telephone number, the school awarding the degree, the date the dissertation defense was successfully completed, the name of the faculty member(s) chairing the dissertation committee, and the candidate’s current and future positions.

If you have any questions about the competition, please contact:

Klaus Wertenbroch

Professor of Marketing at INSEAD, Europe Campus
klaus.wertenbroch@insead.edu

Susan Fournier

Professor of Marketing, Questrom Professor in Management, and Faculty Director of the MBA Program at Boston University
fournism@bu.edu