Welcome to DocSIG!

AMS Review Announces the Sheth Foundation 2021 Annual Doctoral Competition for Conceptual Articles – Click here for more info!

The results of the 2020 Who Went Where Survey are out – Find more details here.

Did you miss the 2020 Winter AMA? Click here to read the transcript from DocSIG’s session on the Academic Contribution Explained!

2019-2020 AMA DocSIG Spotlight Series Applications announced – click here for details!

PDMA announces the 2021 Doctoral Consortium!

The Haslam College of Business at the University of Tennessee and the Product Development & Management Association are co-sponsoring the fifth PDMA Doctoral Consortium from Wednesday, July 28, to Friday, July 30, 2021 in Knoxville, Tennessee. The Consortium will be held online if circumstances do not allow for an in-person event. The goal of the consortium is to enhance the development of doctoral students who are conducting dissertation research in the domain of innovation and new product development.

Information for Doctoral Students: Students accepted to the consortium will be honored as doctoral student fellows and have a unique opportunity to network and share ideas with leading innovation scholars and corporate executives in a collaborative setting. Our two-and-a-half-day event will offer a variety of engaging and interesting activities, including faculty presentations, a student speed-networking session, one-on-one mentoring, roundtable research discussions, and Oak Ridge National Laboratory tours. In addition, doctoral student fellows will have the opportunity to compete for research support as well as the opportunity to present at the annual PDMA Research Forum.

All meals, housing, social activities, and local transportation will be provided free of charge. Students are only asked to cover their transportation costs to and from Knoxville, Tennessee.

How to Apply

Eligibility: To be eligible for participation as a doctoral student fellow, you must be in the dissertation phase in a doctoral studies program related to innovation or new product development.

Procedures: Applicants are asked to submit the following materials to https://haslam.utk.edu/pdma2021/application.

  • Application form.
  • A two-page, single-spaced summary of your dissertation. This summary should identify your topic, research question, theory, method, findings, and expected contributions.
  • An up-to-date vita.
  • A letter of recommendation from your dissertation advisor.

Deadline: February 28, 2021 Questions? Please contact Neeraj Bharadwaj at nbharadwaj@utk.edu.

Resources for Transitioning Marketing Courses Online

Dear friends and colleagues, 

To help our marketing community in transitioning to online courses, DocSIG is sharing access to a compilation of resources from various sources. You can find information on a variety of topics including: 

-“Free internet access” resources for students so that they can stay connected
-How to keep students motivated in online coursesInstructors’ resources and software recommendations for video conferencing, screen capture, etc.
-Basic video guides on how to use “zoom” as participant and organizer
-Using Youtube for teaching

…and much more.  

Please feel free to add your own resources to this folder and share them with other marketing academics (e.g. class assignments, guides on using software, and video lectures). This link is set up as an open community platform and anyone with the link can access or edit it. So please only add resources you are willing to share with other marketing academics. 

Our honorable community will respect your creative rights and will use the shared resources as inspiration only, unless you specify that others have permission to use it. 

We greatly appreciate the effort of those who have contributed thus far and ask others to share their knowledge, material, and experience to ease our transition to online classes. We’re hoping that our marketing community will come together to help everyone redesign assignments, adjust courses, record video lectures, etc. during this challenging time.  

Thank you for your efforts and helping us keep our academic goals intact and our community together!  

Here is the link: https://drive.google.com/drive/folders/1yhVioLPH9xVpf_5dLZA93vL3rSWNhZFT?usp=sharing

Please help in spreading these resources to all marketing academics and instructors by sharing this email with your department and colleagues. Thank you!

And don’t forget to check out our social media accounts!

AMA DocSIG is the American Marketing Association’s special interest group for marketing doctoral students.

We provide opportunities in which marketing PhD students develop professional skills in the areas of research, writing, teaching, presenting, reviewing, and other areas that aid in job placement and career development.

Check back soon for updates!