Please join DocSIG in congratulating Anat Keinan (Boston University) as the 2025 AMA DocSIG “Mathew Joseph” Mentor Award recipient! This award recognizes one scholar whose enduring contributions to the mentorship of doctoral students have profoundly shaped marketing scholarship.
Anat Keinan’s research interests include Branding, Symbolic Consumption, Consumer Well-Being, Luxury Marketing, Consumer Self-Control, Authenticity, the Consumption of Experiences, Fairness and Ethics in Marketing, and Ethical Consumption. She received her Ph.D. in Marketing, with distinction, from
Columbia Business School. Professor Keinan received the Ferber Award for her research on collectable experiences, and the AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. Her research was selected for the New York Time Year in Ideas issue and seven of her papers were recognized as
the Journal of Consumer Research best paper award finalists. Her research was selected for several JCR Research Curations including “Products as Signals,” “Meaningful Choice,” and “Behavioral Pricing.”
The award was presented to Anat Keinan at the DocSIG Mentor’s Breakfast at the 2025 Winter Academic Conference in Phoenix, AZ on Saturday, February 15, 7 am.
A special thank you to the committee faculty (Alex Zablah, Jianan Wu, Ahreum Maeng, and Carol Jones) and student (Xiaoying Feng, Anuja Bhattacharjya, and Sameed Khan) members.
DocSIG thanks Mathew Joseph in his continued efforts as the group’s faculty mentor in sponsoring this award.