Interested in or currently conducting Quantitative Marketing/Empirical research? This webinar is for you!
Quantitative marketing applies rigorous empirical methods to study how consumers, firms, and markets behave. Drawing on economics, econometrics, statistics, and computer science, researchers explore consumer choice, pricing, advertising, competition, platform strategy, and more. This work often leverages large-scale and increasingly unstructured data, along with field experiments, structural modeling, and advanced techniques such as machine learning and high-dimensional statistics, to generate insights that are both theoretically grounded and managerially relevant.
In this webinar, we’ll break down what it means to do research in marketing strategy, how to start building your research identity, and how to navigate publishing, conferences, and the job market. Whether you’re just starting your PhD or already working on your dissertation, this session is a chance to ask questions, explore the field, and imagine what a career in strategy research can look like.
search can look like.
🔹Date: Friday, Dec 12, 2025
🔹Time: 13:00 -14:00 ET
🔹Location: Zoom
🔹RSVP: https://forms.gle/uRvMJE6eXaNdwpNV6
About the Speaker:
Dr. Adithya (Adi) Pattabhiramaiah is the Sharon A. and David B. Pearce Associate Professor of Marketing at Georgia Tech’s Scheller College of Business. His research examines media monetization, digital and social media marketing, and broader issues such as sustainability, education, and public policy. His work appears in leading journals including Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and Marketing Letters.
Adi’s scholarship has been widely recognized with honors such as the MSI Alden G. Clayton Dissertation Award, the Distinguished PhD Alumni Award from Michigan Ross, multiple AMA award finalist designations, the Brady Family Award for Faculty Research Excellence (2023), and a Best Paper Honorable Mention at the AMA Marketing & Public Policy Conference (2025). An MSI Scholar (Class of 2024), he also serves as Associate Editor for the Journal of Marketing and the Journal of Marketing Research.
At Scheller, he teaches courses on marketing research, pricing strategy, and applications of AI and machine learning in business, and has twice been named to Georgia Tech’s Student Recognition of Excellence in Teaching Honor Roll (2023 & 2025).
📝 Have a question for Dr. Adithya Pattabhiramaiah? Submit it in advance via the registration form. We’ll prioritize questions related to the webinar’s focus.
🌟 Hosted by AMA DocSIG, supporting PhD students in their research journeys. For questions, reach out to our chair, Ishita Nagpal and the organizing team for Special Projects & Partnerships, Xiaoying Feng, and Amrita Chakraborty.
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