DocSIG is delighted to share the 2024 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐑𝐞𝐩𝐨𝐫𝐭, showcasing contributions to marketing research. This report reflects the dedication of our Research Productivity Team to honoring scholarship published in leading marketing journals. It builds on our 11-year long tradition of recognizing excellence in marketing research and celebrating the scholars and institutions behind it. We at AMA DocSIG extend our congratulations to the researchers whose work continues to advance the discipline.
The four sections of the report are available with the American Marketing Association here: https://www.ama.org/research-productivity-report/
Author Productivity | Premier Journals
Author Productivity | Premier AMA Journals
University Productivity | Premier Journals
University Productivity | Premier AMA Journals
Special thanks to Renu Sharma (PhD, 3rd Year, Quant-Strategy, University of Houston), Vice Chair of Research, and Gautham Ram (PhD, 3rdd Year, Quant-Strategy, University of Houston), Assistant Vice Chair of Research, for their efforts in executing the 2024 version of this traditional report. Questions about the report can be addressed to Renu at rsharm45@bauer.uh.edu and docsig.ama@gmail.com.
Renu Sharma is a third-year Ph.D. student in Marketing at the University of Houston, C. T. Bauer College of Business, specializing in salesforce management and salesforce compensation. As an empirical researcher, she leverages quantitative methods to explore questions that contribute to both academic research and managerial practice.
