Author Archives: Alexa Fox

It’s Been a Great Couple of Years

When I applied to be a part of the DocSIG Executive Board two years ago, I had no idea how positively it would impact my life. Over the past couple of years, DocSIG has planned and implemented a variety of well-attended conference programs, including pre-conference symposia, networking breakfasts, special sessions, and dinner socials. We have also significantly increased our online presence, completely revamping our website, and growing our Facebook and Twitter engagement by leaps and bounds. I’ve had tremendous experiences as Chair Elect and as Chair, much due to the wonderful people I’ve had the privilege to meet and work with along the way.

To my fellow board members over the past couple of years – Scott Cowley, Hillary Mellema, Christopher Ling, Robert Allen King, Keith Smith, Ryan Langan, Rebecca Dingus, Paul Mills, Liwu Hsu, Lei Song, Stephen Hampton, and Aaron Gleiberman – thank you for all of your hard work; it was a true pleasure to work with each of you. Special thanks to Kimberly Whitler for her mentorship along the way, to Jennifer Martinez Hutchins for initially encouraging me to apply for what ended up being an incredibly rewarding experience, and to the AMA staff, especially Matt Weingarden, Bill Stanton, and Lynn Reyes-Brown, who have been so helpful and such a pleasure to work with. Thank you to the many faculty members who supported our programs as mentors; your participation and insights offered great value to our attendees. Finally, thank you to the marketing doctoral student community for supporting our conference programming, networking opportunities, and online resources; DocSIG would not be possible without your continued support.

As DocSIG transitions to new leadership, with Scott Cowley as the new Chair and Brian Taillon as the new Chair Elect on September 1, 2014, I look forward to its continued success and growth. DocSIG is a unique organization that offers great opportunities to the marketing academic community, and I’m very proud to have been a part of it.

Alexa Fox

The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG offers opportunities for students to develop professional skills and seeks to provide a supportive and friendly environment for students of marketing to interact. Alexa Fox is a Marketing Ph.D. Candidate at the University of Memphis. Her research interests include digital marketing, neuromarketing, online reviews, and online privacy.

Mathew Joseph Emerging Scholar Award Winner

DocSIG is pleased to announce Jeffrey P. Boichuk, University of Houston, as the winner of the inaugural Mathew Joseph Emerging Scholar Award. This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline. “The collegiality in marketing academia never fails to amaze me; thank you, Dr. Joseph, for making this award possible. Also, I would be remiss if I did not acknowledge Drs. Bulent Menguc and Mike Ahearne, my masters and PhD supervisors, respectively. If I ever emerge, it will be because of them,” says Boichuk.

Dr. Mathew Joseph created this award to help a doctoral student receive credit and recognition for their work. He says, “I have been blessed in so many ways so I decided to give back in a small way. My goal is to slowly increase the cash award every year. Thanks for your [DocSIG] help in making this happen.”

The faculty panel also selected two honorable mention winners: Michelle Andrews, Temple University, and Silvia Bellezza, Harvard University.

Applications were evaluated by a panel of three marketing scholar judges. The award funding and plaque will be presented at the Doctoral and Newcomers’ Breakfast at Summer AMA in San Francisco. All are encouraged to attend the event for a great opportunity to network with longtime conference attendees and other doctoral students while enjoying a complimentary breakfast.

“DocSIG is pleased to be able to offer this opportunity to its members. We hope it can help support their research efforts and encourage them to continue to work hard in their doctoral programs,” says Alexa Fox, DocSIG Chair.

Please stay tuned to the DocSIG blog, Facebook, and Twitter for details on how to apply for the next Mathew Joseph Emerging Scholar Award. Again, congratulations to our winners!

Summer AMA 2014 Events

Mark your calendars! DocSIG is offering five exciting events for doctoral students in San Francisco:

PhD Project/DocSIG Lunch and Pre-AMA Conference
Friday, August 1, 2014, 12:15 PM
Palace Hotel (DocSIG is meeting at 12 PM in the San Francisco Marriott Marquis lobby to walk over)

DocSIG members are invited to attend the PhD Project’s pre-AMA student conference and lunch. Registration for the lunch is required, but attendance to other sessions is voluntary. Please RSVP at no later than July 25, 2014.

DocSIG/Higher Ed SIG Dinner Social
Friday, August 1, 2014, 7:30 PM
Restaurant TBD (will be within close walking distance to San Francisco Marriott Marquis)

Get to know your colleagues in a relaxed atmosphere. A portion of each attendee’s bill will be covered by a gracious donation from the Higher Ed SIG. Please RSVP at no later than July 25, 2014.
Update (July 22, 2014): Just several spots remain. Don’t miss out!

Doctoral and Newcomers’ Breakfast
Saturday, August 2, 2014, 7:30-8:30 AM
San Francisco Marriott Marquis (exact room TBD)

An event to welcome first-time conference attendees to AMA. New attendees will have a chance to talk with track chairs and other friendly AMA members about marketing research and marketing education. Breakfast will be provided for attendees. Please RSVP at no later than July 25, 2014.

Special Session: The Changing Landscape of the Marketing Academic Job Market
Saturday, August 2, 2014, 3:45-5:15 PM
San Francisco Marriott Marquis (Salon 11)

A distinguished panel will provide perspectives on how technology is transforming the academic job market. The session will conclude with a review of the most recent Who Went Where survey and an early happy hour sponsored by Interfolio. No RSVP is required.

DocSIG/Global SIG Joint Reception
Saturday, August 2, 2014, 5:15-6:30 PM
San Francisco Marriott Marquis (Salon 11)

Stick around after the special session to continue conversations and network with colleagues at a reception generously funded by the Global SIG. No RSVP is required.

Please Complete the Who Went Where Survey 2014

Doctoral candidates and graduates in the marketing discipline who were on the job market during the AMA 2013 Summer Marketing Educators Conference are requested to fill out the Annual AMA DocSIG Who Went Where Survey.

This survey is for all recently hired doctoral candidates and graduates. For more than ten years, this survey has provided marketing doctoral programs and students with a snapshot of the job market. The results from this survey will be presented at DocSIG’s “Changing The Changing Landscape of the Marketing Academic Job Market” special session, Saturday, August 2, 3:45-5:15 PM at American Marketing Association 2014 Summer Marketing Educators Conference.

Responses are confidential and results are reported in aggregate. Sharing your name and placement with us is left to your discretion and is not required to complete the survey. Please click on the following link by May 31, 2014 to participate:

Thank you in advance for your participation. Questions about the Who Went Where? survey can be directed to Hillary Mellema, Vice-Chair of Research, DocSIG at, or Paul Mills, Assistant Vice Chair of Research at

Previous years’ reports can be found at

Now Accepting Applications for Mathew Joseph Emerging Scholar Award

DocSIG welcomes applications for the Matthew Joseph Emerging Scholar Award. This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline. Nominees (self-nominees welcomed) must meet the following criteria:

  • Be a doctoral student or candidate in marketing in good standing at an AACSB university.
  • Demonstrated research productivity (e.g., presented a conference paper, published a peer-reviewed paper). Doing such at an AMA conference or journal is plus.
  • Be a member of the American Marketing Association (AMA) at the time of application.

Applications must be in one PDF document including:

  1. Cover letter as to why the nominee would be an ideal recipient of the emerging scholar award, including a statement regarding his/her personal research stream.
  2. Current curriculum vitae (including a record of publications).
  3. (Self-nominees only): One signed recommendation letter from your dissertation chair or a tenured faculty to attest to the nominee’s research impact and contribution to scholarship.

All applications will be evaluated by a panel of three (3) marketing scholar judges and must be received by Friday, May 30, 2014 at 5:00 PM EST. To apply, please email one PDF document to

Please contact Alexa Fox ( or Scott Cowley ( with any questions.

The winner will receive a plaque and award of $200 at the 2014 AMA Summer Educators’ Conference. The winner will be notified by early July and should be present at the conference in order to receive the award.

We look forward to your application!

DocSIG Officers:

Alexa Fox, Scott Cowley, Hillary Mellema, Christopher Ling, Robert Allen King, Keith Smith

CBSIG Call for Papers

The CBSIG seeks 500-word abstracts for their “Social and Cultural Values in a Global and Digital Age” pre-conference event at Summer AMA 2014. 500-word abstracts are due by April 30, 2014 to either of the event co-chairs: Lynn R. Kahle, Ehrman Guistina Professor of Marketing, University of Oregon,, or Eda Gurel-Atay, Assistant Professor, University of Puget Sound,

More details are available here: AMA CBSIG Pre-Conference Event_Call for Papers.

Call for Chapter Proposals: Maximizing Commerce and Marketing Strategies through Micro-Blogging

Proposal Submission Deadline: March 15, 2014

A book edited by Janée N. Burkhalter & Natalie T. Wood
To be published by IGI Global

This comprehensive and timely publication aims to be an essential reference source, building on the available literature in the field of commerce and micro-blogging while providing for further research opportunities in this dynamic field.

Full details available here:

2014 Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing

We would like to announce the opening of the 2014 Shankar-Spiegel Dissertation Proposal Competition, which recognizes the best dissertation proposal in direct/interactive marketing.

The competition is open to doctoral candidates worldwide and will award up to $6,000 in grants [$3,000 to the winner(s); $1,500 to the honorable mention(s)] for Ph.D. candidates conducting research focused on direct/interactive marketing topics. Participation in other grant or award programs does not preclude being considered for this award. This is a wonderful opportunity for candidates to share and further develop their research ideas through valuable feedback from other academics.

Candidates will be asked to complete an Intent to Compete form by April 30, 2014 and submit their entry by May 30, 2014. Please find the details here: Shankar Spiegel Dissertation Award 2014.

Winter AMA 2014 Events

DocSIG is pleased to offer four exciting opportunities in Orlando:

Annual DocSIG Pre-Conference Symposium
Friday, February 21, 2014, 8:00 AM – 12:30 PM

The theme of this year’s symposium is “What I Wish I Had Known as a Young Scholar” and will feature 12 distinguished scholars who will speak on a variety of topics:

  • Starting the dissertation
  • Defending the proposal and final dissertation
  • Applying for jobs
  • Summer AMA and campus interviews
  • Surviving the first year at the first job
  • Applying for tenure

New this year: DocSIG is teaming up with TechSIG for a joint session. Members will enjoy networking while playing a game focused on what makes academic research “catch on.” You won’t want to miss this fun and unique opportunity to meet new people and to brainstorm about what makes research go viral!

Seating is limited, so please RSVP as early as possible. To register, doctoral students can call the American Marketing Association at 1.800.262.1150 and include registration for the symposium with their conference registration. The symposium registration fee is just $45 and includes breakfast and lunch at the event.

DocSIG/Ph.D. Project Dinner Social
Friday, February 21, 2014, 6:30-9:00 PM

DocSIG strives to increase students’ exposure to a variety of opportunities, and will participate in a very special one for our dinner social this year. Sales SIG is hosting a dinner event at the Orlando Dave & Buster’s, including a fajita bar, tea, soft drinks, and a game card for enjoying Dave & Buster’s activities. A full cash bar will also be available. Sales SIG has generously offered to cover the cost of this event for the DocSIG and Ph.D. Project members who RSVP’d to attend our dinner social.

Update (February 13, 2014, 12:45 PM CST): One seat left!
Update (February 13, 2014, 2:00 PM CST): Event is full.

DocSIG’s Annual Mentor Networking Breakfast
Saturday, February 22, 2014, 7:30-8:30 AM

In addition to free breakfast, you’ll have the opportunity to meet other doctoral students from across the country as well as learn from hand-picked faculty about topics important to you, your research, and careers. It will be a great event!

*Note: This event is for marketing doctoral students and invited faculty. The event is free, but attendance is limited to 35 students due to space. If you come to the event without registration, you’ll be asked to wait while registered attendees are accommodated first; a waitlist seat can’t be guaranteed. This event reached capacity at Winter AMA 2013, so please register early. No paper ticket necessary.

Special Session with Conference Co-Chairs
Saturday, February 22, 2014, 3:45-5:15 PM, Segura 3

Conference co-chairs, Drs. Gary Hunter (Case Western Reserve University) and Tom Steenburgh (University of Virginia), will host a special session on hot topics in marketing research. You won’t want to miss this special opportunity! No RSVP is required.